SERVE THE CONTENT
I believe in this concept so strongly that it is actually written, in sharpie, on the wall of my film studio. All of the aspects of filming and editing the production are tailored to the overall purpose, personality, and feeling of the subject at hand. To serve the content is to, wholly, capture the essence of the story; bringing the audience into the subject and making them part of the experience.
Photos have become an oversaturated medium and now more than ever require a holistic approach based on their purpose. Whether it's to capture a memory or to create an impact; I believe it is important to craft each image for its intended purpose. For web content or print, I work with each client to ensure that the final product will be ready for the medium in which it is to be presented, and that the imagery will go beyond expectations